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We pledge to reframe our thinking on the use of stories and images of children.
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You can take this pledge even if you don’t work directly with children and young people. We encourage you to work with your colleagues to create your own specific framework of good practice that is relevant to the work you do and the power and influence you hold, whilst upholding the principles of our campaign.
I will prioritise the rights, well-being, dignity, privacy, and agency of every child whose story or image I engage with, wherever they are in the world.
I recognise that informed consent is complex, may evolve over time, and is not always possible—and I will respect this in all storytelling decisions.
I will only share or re-share child-centred stories using positive, strength-based language that upholds the child’s humanity and avoids perpetuating negative stereotypes.
I will pause and reflect before sharing any story or image of a child, asking whether it could put them at risk or cause harm now or in the future.
I will take responsibility for the power I hold in collecting, sharing, and amplifying children’s stories, and I will encourage others to do the same with care and integrity.
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